Lahore Qalandars partner with Hub Rally Cross to boost motorsports
Asher Butt
In a groundbreaking step to broaden Pakistan’s sporting landscape, Lahore Qalandars CEO Atif Rana has teamed up with Shujat Sherwani, Chief Executive of Toyota Highway Hub Motor, to forge a strategic partnership aimed at promoting motorsports in the country.
The announcement came during a 14th August cake-cutting ceremony at the Hub Rally Cross facility, symbolically merging Independence Day celebrations with a vision for sporting expansion. The collaboration was sealed through a Memorandum of Understanding (MoU) between Lahore Qalandars and Hub Rally Cross under the “Friends of Qalandars” initiative—a platform designed to engage youth in diverse disciplines beyond cricket.
“Cricket has always been our home ground, but we believe in celebrating all forms of sport that ignite passion, discipline, and unity,” said Atif Rana. “Motorsports in Pakistan has immense untapped potential, and we want to give its drivers the stage they deserve.”
Shujat Sherwani echoed the optimism, stressing that the alliance will pave the way for motorsports to become a recognised career path for young Pakistanis. He highlighted that the partnership would bring much-needed visibility, sponsorship opportunities, and organisational structure to a sport that has often been overlooked.
The timing of the announcement is significant. The 12th edition of the Hub Rally—Pakistan’s premier off-road motorsport competition—will roar into action on August 17 in Gadani, Balochistan. Over 50 drivers and bikers are set to compete across 14 racing categories, including dedicated events for women. The challenging 50-kilometre track will test speed, skill, and stamina, all set against the scenic backdrop of Pakistan’s rugged coastline.
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